Here are some designs I've created in conjunction with Sean Deel for his company Grind It Out Clothing Co. The brand started from the concept of grinding it out at the poker tables and has evolved to encompass all walks of life and situations that require you to grind it out.
The designs range from screen print to embroidered items. They usually feature slogans congruent with the brands aims of encouraging people to "stay on their grind". Be the best as what you do, no matter what it is. Poker, like life isn't always easy, sometimes it's a Grind.
Sean Deel is a professional drummer in Nashville with a number of endorsements and has put the brand on the backs of his fellow professional drummers through out the United States. The designs have been carried by The Label in Nashville, TN as well as Rue 21.
Here are some designs I've done in the music industry. I've done everything from album art, illustration, social media and merch design for many different genres but mostly for rock bands.
As chief creative officer for Skyymap, Inc., I was the art
director and user interface designer for International Arista Records recording
artist Usher. This site took over a year to create in two phases. Usherworld
was created in Flash and boasted a radio player, fan only area (Your Usherworld), message board,
chat room (U-Chat) and custom site management tools. All navigation had corresponding sound clips recorded by Usher and really added to the user experience. So no matter where you went you heard Usher's voice.
All of the navigation pieces were created using Adobe Illustrator and site
images were created in Adobe Photoshop. In the fan only area of the site could
be customized to play an Usher track of choice and load a homepage image of
choice each time the user returned to the page.
Most areas of the site could be updated using the site management tool such as Usher’s Journal, Press and Tours. I designed the site tool interface to be very simple and we built in fail safes to keep users from losing their edits or uploading incorrect entries by locking down each department. An “unlock” had to be done to save final edits or to leave one department for another. The site tool was also delivered with a custom step by step user guide with screen shots, so that anyone could learn how to update the Usherworld site.
Here are some print samples I've designed.
Here are some of my most recent print collateral designs for the Alzheimer's Association Southeastern Virginia Chapter. I try to design most of the print to fit our chapter based on our National organizations brand guidelines. I usually try to come up with unique solutions that reflect our area and the personality of our Chapter.
Both print and digital work done for LOGICnow as they went through their re-brand. Challenges were staying in brand with each new project and maintain their "white frame" motif with all solutions. I was able to work on a host of print design projects like case studies and product fact sheets. I also created their new LOGICnow University logo and their Take5 campaign logo based on their new guidelines.
These were designs created for Sweet Frogs of Richmond, VA this great frozen yogurt chain has two characters Scoop and Cookie. As a part of their social media marketing, I was asked to create different versions of them in uniform for the armed services as well as police, fire, and EMS. I also created a version for Presidents Day as well as March Madness/St. Patrick's Day. They were put together in Adobe Illustrator like paper dolls. I created each piece and tried to make them as accurate to the current uniform standards observed by each of the services. With my background in creating serious designs for the military this was a lot of fun.
What can I say about Identity Design that hasn’t already been said? Not much really, but I’ll give you my take on it. First off, I’m always very excited when I start a project.
I often start by giving clients a questionnaire that they fill out prior to my first meeting with them. I find I work well with what they don’t want versus what they do want in their new identity. I usually get pictures right away in my head of visual possibilities, animations and taglines for different logo marks. I often ruminate in this way before I ever start to sketch anything out and then hit the computer.
I usually deliver first comps in black and white (grayscale), this allows the client to see how a logo mark or type treatment will work on its own. After initial comps are done and a version is chosen, I then move onto colors and then try to make any tweaks that the client has requested.
I enjoy logo creation because they are like puzzles and when you start you don’t know the answer and of course there is usually only one that is the right answer to solve the puzzle. Most good logos play a game of some sort with the viewer. The logo needs a viewer to relate with, someone to view it, it needs someone to interact with it on some level and hopefully on some level create a desired outcome with its viewer. I know it’s simplistic but I strive to create this interaction every time I make a logo. Some logos in my opinion do less than this, but are still effective glyphs at portraying a feeling or one word message visually. We can all think of single marks that identify a brand and yet really could have been made with the burnt end of a stick on a cave wall quite legibly.
ere are some more UI designs for clients I served while I worked inside of American Systems and when I worked for Echo Eleven Media. I have done eLearning interface design for companies like Intercontinental Hotels Group, Wyndham Hotels, Delta Airlines and Morgan Stanley.
Most of the concerns with this type of work is maintaining the branding guidelines and still make it look good within your existing frame work. You are just skinning the eLearning player over and over and just changing some of the functionality based on each clients needs.
I've had to work in many different LMS's as well. Skyymap's and Echo Eleven Media's LMSs both were Flash based but worked in an entirely different way. That is the fun and the challenge of working with different systems and figuring out their nuances. In the end you have to figure out what makes them dance and what provides the best learning environment for your end users.
While I was working for Skyymap, Inc. as CCO, one of our big eLearning clients was Coca-Cola Company in Atlanta, GA. I helped create all the graphics, user interface as well as recreate a lot of their complex graphics like their DNA Way of Marketing Helix.
I had the pleasure of designing and art directing Halcyon Way for a number of years. I designed their first CD "A Manifesto For Domination" (excerpts from the CD booklet are on the right) I was instrumental in designing their stage look from embroidered work shirts, leather pants and then the black industrial western dusters. Some of the music critics gave them a bad review on the dusters, but it gave the band a stage presence and helped them to stand out against a sea of other bands. I also designed their stage banners and bass drum head - which gave the band a very polished look as well.
How many designers can say that a logo they designed was used as a mother of pearl inlay on a guitar neck or that their logo has been tattooed on numerous people.....I can.
Photos by Ann Bodan Photography I designed her logo too.
This was an eLearning to train employees the proper way of washing and sanitizing their hands.
I drew all of the background, sink, paper towel and soap dispensers. I used some stock vectors for the hands, clock and thermometer. I had to create all of the positioning for the hands, soap suds, water and learning path bread crumb trail (bottom of scene). All of the graphics were created in Adobe Illustrator and then imported into Adobe Flash. I was also responsible for some of the animating, storyboarding and voice overs for this demo.
Essentially the learner would have had all of the information on washing and sanitizing the hands before they were presented with this interactive test. In order to complete the test the learner would have to do everything in the correct order. The learner would click on the large hand in the right hand corner and then that would be their cursor for the test. The hand would change based on the “hot spot” or area it was interacting with. A click on that “hot spot” would indicate an action, such as water turning on, soap being dispensed etc. An incorrect action would bring up a “that is incorrect” sign over the entire stage. Then once they did that same action in the correct sequence they would get the “that is correct” graphic over the scene. As each subsequent step was completed, more and more of the learning path bread crumb would reveal itself until completion.
This entire demo was completed in a few days and I’ve included one of my early concept marker comps as well. I thoroughly enjoyed creating this project and I think the fact that my father was a plumber really helped me create the sink more accurately.
My web design company Skyymap was part of a talent acquisition by American Systems and so we did all of their eLearning projects for their clients in their Atlanta office. One of our big customers was Macy’s Systems and Technology. We created a custom orientation eLearning course for their employees. Since this consisted of two employee types IT and Human Resources we created a concept similar to the Mac Guy vs. PC Guy concept.
I engaged the local talent agencies, gave them scripts and our requirements for talent. I also found a local studio with a chromakey and shot the talent against that, so they could be keyed over a virtual Macy’s show room floor. I directed the video, created the scripts and I even made Macy’s security badges as props for them to wear at the shooting. I directed our 3D artist to achieve the look and lighting we needed as well for the virtual Macy's store.
I created three initial eLearning player comps for them one in red, black and silver metal. They liked them so much, they didn’t want to use them for this small project but save them for a larger one, so I created a fourth player mock up in blue glass. All of these were custom and created in vector in Adobe Illustrator.
In the end we presented the client with the entire finished product as well as a comprehensive manual on how to use the LMS and course player to create and update their eLearning.
his was a design I did for a hospital kiosk. The kiosk (mobile device eventually) was designed to give you directions to your destination and even give you a visual walk through on the screen of how to get there. Our client also envisioned this being used in shopping malls as well but way more elaborate with more video and facial recognition etc.
I designed all of the user interface for this and then worked with a 3D artist to render the floors of the hospital as well as animate a basic walk through showing the virtual person getting from the lobby, up the elevator and to their room destination. We created a little person icon that would travel along this glowing line from the start to the destination.
I was tasked to create a few skins for Celcite’s tool C.O.P.S. cell tower management software. I created two different versions showing two different screens. It was a real challenge to learn about the technology and then learn what the tool did, in order to design an effective user interface for it. These controls allow you to pick a region and then see the activity trend in that area of the cell towers. Then on the next screen you have the area you’ve chosen with a map layout of all the towers. Using the interface on the right allows you to adjust the load or signal balance of an individual tower. At the bottom is a slider that allows you to choose a specific time period by date and time. Once chosen, you can see the activity of the chosen tower in the the interface on the right. A user might use this if they were trying to trace dropped signals on a specific date and time and then adjust that tower to limit this happening in the future.
The Perpetual Financial Group Inc. is an Atlanta based mortgage company. I created their corporate identity system, user interface design for their website and print collateral while I was the CCO for Skyymap, Inc. I told the owner Jon Bodan, that I was creating this identity system for him in case he grew in the coming years, which at the time he couldn't fathom having so much to get the then fledgling mortgage company off the ground. Within five years Beverly Pike and Associates merged with The Perpetual and the identity system I created was applied to this new addition.
The logo creation was a long process and there were numerous sketches and comps created before arriving at the final version. Jon received a questionnaire to narrow down the scope of his needs, likes and dislikes.
The website shown here was created in Flash and was art directed to create a personal feel that would let each client know they would get an individual solutions to their mortgage needs. Clients would be treated as individuals with unique needs rather than a “one size fits all” approach to mortgage products. Since The Perpetual does not rely on advertisements but word of mouth, having a soft sell approach, without grandiose language was important to set it apart from its contemporaries with their loud radio and grand standing tv spots.
The website had numerous departments and included a fully functioning radio player and a mortgage application section. The mortgage application would generate a pdf that could be imported into a mortgage software package. Each mortgage agent could log in and retrieve application pdf's allowing customers to fill them out at their leisure at home. At the time this was a major advancement to the volumes of paper needed to generate a mortgage application.
Over the past ten years I have created numerous print pieces not limited to but including business cards, legal sized folders, brochures and web ads.